It is said that Uber, the world's largest taxi company, does not have a taxi. Alibaba, the world's most valuable retailer, does not have an inventory. The top three hotel industry in the country does not have a room in the OTA.

The convention and exhibition industry is also actively embracing "Internet +" and seeking new ideas for innovation and development. Imagine if there is a platform like Uber that is recognized by the exhibition organizers and the exhibition hall, and the relevant game rules are formulated to make the exhibition hall live. It is also believed that it is also the gospel of the exhibition hall.

“Let the driver run forever on the road” is at the heart of Uber's operational strategy. Different weekly reward policies promote the potential energy bridging between users and drivers. There are premise subsidy rewards, such as 4.8-star threshold, 80% order-taking rate, recommendation rewards, etc., which directly utilizes market-oriented economic leverage. The principle achieves a good effect without having to sip directly.

As we all know, the convention and exhibition industry is aptly called “the bread of modern cities”, and the practitioners in the industry are known as “bakers”. Uber is able to rise rapidly with innovative thinking and policy levers under the operation of no more than 10 people in each city. In the exhibition industry, we can talk about Uber and what can we learn from the modern service spirit?

General taxi software is for passengers to rate drivers, but Uber drivers can also rate passengers. If the driver waits for a long time, the passenger may get a low score. When there are too many low scores, passengers will be marked as less popular users. If the same principle is applied to the mutual evaluation mechanism between the exhibition hall and the organizer, it can improve the service level of the exhibition hall to a certain extent and improve the quality of the exhibition.

The difference is that once the Uber user places an order, the system will automatically send the order to the most qualified driver, and the automatic matching does not need to grab the order. In comparison, the exhibition industry, whether it is the exhibition hall or the organizer, still can't escape the fate of “grab the order”.

The construction of pavilions in China is in the ascendant. Since entering a new round of investment cycle in 2010, the heat has not been reduced. According to the 2014 China Exhibition Economic Development Report released by the China Council for the Promotion of International Trade, not only the large-scale exhibition halls in the core exhibition cities such as Beijing, Shanghai and Guangzhou are accelerating the pace of reconstruction and expansion of the exhibition hall, but also the second and third-tier cities will build the exhibition center as a local exhibition. One of the core projects for the development of the industry and the promotion of social economy and urban construction.

Not long ago, the State Council issued a number of "Opinions on Further Promoting the Reform and Development of the Exhibition Industry" to comprehensively promote the reform and development of the exhibition industry and put forward relevant requirements for improving the management and operation mechanism of the exhibition hall. It is not difficult to find out that in the fierce competition of the exhibition hall, how to innovate and operate and establish a brand will be an important issue for the development of the exhibition hall under the new normal.

Behind the results, thanks to the boost of innovation. From planning to construction, to operations management and services, and even to the design of every buffet table, innovative ideas are everywhere. It not only emphasizes the visual effect of the design, but also pays more attention to the practicality of the internal function. The accumulation of the integrated business is a new thinking of innovation and development.

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Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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