If an important sign of social progress is the increasing specialization of social division of labor, then the symbol of the continuous progress of the Chinese conference and conference industry should be the rapid increase in the number of conference planners. According to this line of thinking, people will naturally think that China is a big country in conferences, and the social economy has developed to a certain extent. The number of people who specialize in meetings and conferences in the major conferences and organizations must be very large. However, many people may not know that this is not the case.
Let me talk about the community first. It is not necessary to have a regional community organization to set up a professional conference department due to the size of the issue. It is not necessary to say that it is a national organization. According to incomplete statistics, among the more than 2,000 national organizations, the proportion of “conference department” or “department department” is very low, even less than one. Without a professional department, there will not be too many opportunities to set up professional positions. The author recently hosted a community event with the theme of community conference innovation. Less than 10% of the participants were professional in conferences and exhibitions, and the rest were part-time.
The situation of enterprises is even less optimistic. The vast majority of state-owned enterprises and most private enterprises are almost blank in the specialization of conferences - neither professional conference departments nor professional conference posts, and even similar roles can not be found. In other words, companies that account for about 90% of China's GDP have nothing to do with professional conference operations management. For them, the meeting is just a matter of doing things by the way. Foreign companies and private enterprises whose management methods are close to foreign companies are the core roles of the Chinese conference market. Foreign companies value the value of meetings and events, and they will naturally set up professional departments or professional positions within the company.
It is definitely wrong to say that Chinese people do not pay attention to meetings. Otherwise, there will be no previous "cutting" of the number of meetings. Not only will government meetings be substantially reduced, but association meetings and state-owned enterprise meetings will also follow the "slimming." It can be said that doing everything is basically inseparable from the meeting - in a sense, the organization and operation management of the government, associations, enterprises and all other institutions are all driven by meetings and activities. of. It is one thing to know that the meeting is important. It is another matter to raise the meeting to the height of professional operation management. The difference is here.
In fact, the conference as an operational management tool has a process from “quantity” to “quality”. In the early stage of the development of the market economy, due to the small scale of the economy - the weak strength of enterprises and associations, and the limited frequency and scope of international and domestic social interactions, meetings held by various circles will only be at a lower level. . In this market environment, people have low requirements for meeting standards, and almost some cultures and some experiences can do it. This mode of thinking has solidified in people's minds, so that today, with fundamental changes in society, economy, and technology, there have been no signs of change. The scale of the conference has become larger, the composition and source of the participants have become more complicated. The organizers have given it more things, and the experience of the participants has improved. They have used the latest Internet technologies, computer intelligence, AV equipment, leisure, There is no shortage of entertainment, food, and health. These elements have changed, and there has been a fundamental change in the requirements of meeting planners. At that time, some people dare to say: Who will do the meeting?
There are many indicators for testing the comprehensive development of an economy, and the level of specialization in conference operations management must be one of them. Don't think that this is the value of intentionally raising the conference – imagine which developed economy is lagging behind in the operation and management of the conference? Efficient government, influential communities, and strong operational capabilities. Enterprises, which have no first-class conference operation management level? We can say that high-level conference operation management is an important part of all organizations' efficient operation management system. It can also be said that high-level conference operation management is efficient and powerful for all organizations. An important driving force. In other words, the operation and management of the conference is a symbol of the soft power of a country, an institution, and a group. If you want to know how much influence an association has, you will know it when you attend its annual meeting. If you want to know how far a company can go and participate in an annual meeting or large-scale event organized by it, you can clearly draw your own. in conclusion.
Of course, if you want to make a breakthrough in the operation and management of the conference, you must first have a large number of professionals who can master the conference - conference planning company, and such talents can not be cultivated by part-time only. Therefore, some people say that the ability to judge the operation and management of an organization's conference is strong, and how competitive a country's conference market is. How many people who have special meetings will probably know it.
Internationally renowned conference expert Tony Rogers believes that conference planning is as sophisticated as military, and only professionals can control it. He said that the principle of the meeting seems simple, but it is extremely complicated to implement, and it requires the planner to be eye-catching, efficient, passionate and confident. The improvement of China's conference planning, operation management and service level, the development of China conference and incentive tourism industry requires a large number of such professionals to support.
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