Which is better for the Suzhou conference? How to plan a successful press conference?

Press conference: When a major event has a positive impact, the social organization publishes information to the press and uses the news to enhance the image of the organization or something closely related to the organization. With the explosion of social information, press conferences have become an important medium for disseminating information.

The characteristics of the press conference are: formal grandness: formal form, high grade, careful arrangement of places, inviting journalists, heads of the press (media), heads of industry departments, representatives of the press conferences of the Supreme People's Court and government officials; Active communication: two-way interaction, first release news, then ask reporters to answer questions; superior method: news dissemination, newspapers, television, radio, website, centralized release (time concentration, personnel concentration, media concentration), quickly spread to the public.

So how do you plan a successful press conference? Here are some of the nine boat event planning companies that have a lot of planning experience and have been working in the planning industry for more than 20 years to share with everyone and help you understand some of the press conferences. matter.

First of all, to determine the theme of the press conference, the theme of the conference should be straightforward, simple and easy to understand, and should not be excessively modified. In addition, the press conference is usually held one or two months before the event, and the outdated information should not be published.

Secondly, it is necessary to determine the time of the press conference. The press conference is generally more formal, and the media and relevant responsible persons will be invited to the scene. Therefore, it is necessary to clarify the time to avoid unpleasantness between the two parties and affect the progress of the conference. Jiuzhou Event Planning Co., Ltd. has more than 20 years of experience in event planning. It is especially handy for the conference. There are many successful cases and it has been well received by customers.

Then enter the preparations for the press conference. Prepare the theme materials including: speeches, press releases (to journalists), publicity materials, journalist's question outline (unified understanding, caliber, special drafting and printing, and send to reporters); identify moderators and speakers (general level of conduct) Speaking), the moderator is generally served by the principal responsible person. The spokesperson can be equipped with assistants. After determining the scope, form and date of the invited reporters, the invitations will be sent one week in advance, and the telephone will be implemented one to two days in advance. Choose the right place; make a good budget. Jiuzhou Event Planning Co., Ltd. is committed to a serious and responsible attitude in the preparation of each press conference. It starts from the details and does not miss out to ensure the smooth holding of the press conference.

Let's take a look at the press conference process. The time is usually 10:00 am or 3:00 pm, 1-2 hours, including: welcome sign-in, distribution of materials, meeting process, post-conference activities, effect evaluation, precautions, etc.

Finally, it is the summary and discussion after the meeting. After the event, the domestic professional event planning company Jiuzhou Event Planning Co., Ltd. will sort out the problems that appear in this press conference, which can be avoided, those that are not well resolved, those that are better handled. In order to avoid similar problems next time, affecting the effectiveness of the press conference.

The press conference is one of the most frequent media events in the news media, so the media will attach great importance to it. Due to the concentration of people and events in the press conference, the timeliness is very strong, and attending the conference will save some of the troubles of interviewing interviewees and interview time. In addition, the press conference will generally provide certain gifts for journalists. Therefore, under normal circumstances, reporters will not let go of these opportunities.

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