Xinhua News Agency, Beijing, December 21st (Reporter Wang Junbao) The International Management Group (IMG) announced on the 21st that the "The Color Run" color run in China, which is known as "the most joyful 5 kilometers on the planet", will be held in China. Come to the new theme "Dream World Tour". The best first stop of the event planning company started on May 6th at the Xianghu National Tourism Resort in Xiaoshan District, Hangzhou.

“The Color Run” is one of the largest running series in the world. In 2011, Travis Snyder first held The Color Run in Phoenix, Arizona, USA and founded The Color Run. It is said that the event planning activity was inspired by the Holi Festival in India. The gameplay is as famous as it requires the participants to wear white clothes to start from the starting point. There are 4 color stations and a bubble station on the way. Every time a color station is played, the players are all You can use the color powder "mutually", and when you cross the finish point to reach the bubble station, DJ will organize the last color powder carnival with music. The Color Run's first event was attended by 6,000 people and was followed by the United States, which was held in more than 100 cities. Since its first event in the United States in March 2011, it has been widely attended by enthusiasts from around the world. The annual color run has different themes, this year is the "Tropical Global Tour".

Giant unicorns, fluffy colorful clouds... With the music of the rhythm, the color runners will experience the 5km runway with more elements and friends and family. There are 4 color stations and a bubble station during the running. After crossing the finish line, all the color runners will accompany the DJ's rhythm, throwing the colored powder in the hands into the sky in the sound of music.

Running is not timed, nor is it set in the traditional sense. But participants need to wear white clothes to the starting point and "cross the finish line with the most dazzling colors."

The American International Management Group has hosted more than 500 color runs around the world so far, and event planning companies have attracted more than 4 million people. Data from the organizers show that more than half of the color runners are participating for the first time.

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