On May 24th, the high-end seminar on “Enterprise Going Global” brand communication under the first “Road and Belt” strategic initiative was held in Beijing. Conference Company Ranking The forum was hosted by the New Communication Research Center of the Central University of Finance and Economics. It aims to implement the “Road and Belt” international cooperation summit forum, promote the internationalization strategy of Chinese enterprises, and offer suggestions for the national “Road and Belt” strategy. Honorary Director of the Center for New Communication Studies of the Central University of Finance and Economics, Zheng Yannong, Vice Chairman of the China Electronic Commerce Association, former Editor-in-Chief of the Economic Daily, Brief History of Silk Road Civilization (to be published soon), and “Road and Belt: Connected and Jumping of the Global Economy” Author Feng He, State Council Counselor, Academician of the Institute of International Quality, Lang Zhizheng, Deputy Director of the Investment and Operations Bureau of the Asian Infrastructure Investment Bank, Fang Ke, and Vice President of Jingdong Group, Li Wei, attended the meeting.

During the discussion, Li Jing, vice president of Jingdong Group, introduced the efforts of Jingdong to help the development of the “Road and Belt” economy and trade, and shared the “Road and Belt” cross-border e-commerce consumption revealed by Jingdong Big Data. Trends, conference companies and JD's achievements in cross-border e-commerce and cross-border logistics. As a leading self-operated e-commerce platform in China, JD.com has also been actively involved in the construction of cross-border e-commerce infrastructure, global purchases, global electricity sales business, and Internet big data capabilities in recent years. Bring new value to the industry.

On May 15th, Jingdong Data Research Institute released the “2017 “Road and Belt” Cross-border E-Commerce Consumption Trend Report”. According to Jingdong Big Data, through the e-commerce platform, Chinese goods are sold to 54 countries along the “Road and Belt” countries such as Russia, Ukraine, Poland, Thailand, Egypt and Saudi Arabia. At the same time, more than 50 countries along the “Road and Belt” countries have passed the goods. The channel of e-commerce has entered China. Through the "Online Silk Road", the links formed by the folk trade between the world maps are increasingly dense, forming an exchange fulcrum for further expanding culture, commodity circulation, and achieving common prosperity.

From January to April this year, among the 13 countries with the fastest growth in consumption last year, 7 countries along the “Road and Belt” countries experienced an average growth rate of more than 10 times. Mobile phones, computer and network products, electronic accessories, and household items are the most popular Chinese products in overseas markets. Among imported goods, food, alcohol, home textiles, fruits, watches and clocks, and seafood are the highest-selling categories in the “Road and Belt” countries.

At present, Jingdong cross-border import logistics network has set up eight bonded port in Guangzhou, Shanghai (Jiading & Yangshan), Ningbo, Hangzhou, Zhengzhou, Chongqing and Tianjin, and established three cross-border direct mail ports in Beijing, Shanghai and Guangzhou. , constitutes a complete cross-border ecological map. Overseas, Jingdong's cross-border import logistics network covers more than 40 countries and regions, with more than 300 international lines. Overseas TC warehouses are located in the Netherlands, the United Kingdom, France, Germany, Japan and China's Hong Kong and Macau, and in the United States and Japan. And Hong Kong, China has overseas direct mail warehouses, and almost all of the country of origin of international big-name brands that are popular on domestic cross-border e-commerce platforms.

Not long ago, Jingdong's cross-border logistics created a new record: from the user's order to the delivery of goods to users, only 7 hours and 26 minutes. It is understood that in the bonded warehouse mode, customs clearance can be completed within 10 minutes, 90% of overseas products can be delivered within 72 hours, and more than 60% of overseas products can be realized the next day, and some core cities can achieve the same day. On the other hand, Jingdong cross-border logistics has also attracted the entry of international brands such as Wal-Mart and Rakuten.

In terms of going global, Jingdong's cross-border logistics plan sets up overseas warehouses in Poland, Russia, Kazakhstan and other countries along the “Road and Belt”; five years later, in the overseas layout of Jingdong's cross-border logistics, along the “Road and Belt” The proportion of the country will reach a quarter.

The huge business opportunities facing China also attract a large number of talents from the “Road and Belt” countries. At present, there are also many international employees from countries along the “Road and Belt” to join JD.com, and fully invest in cross-border e-commerce business. Anfei came to China at the age of 19 and is currently responsible for overseas business expansion and marketing planning in Jingdong. She is exposed to various types of business every day and communicates with many countries, making her feel that she is growing every day. A good entrepreneurial atmosphere and an innovative business model are important factors in attracting international employees to China. They are also using their talents and efforts to create their own value in the vast world of “Road and Belt” and common prosperity.

Li Wei said that the “Road and Belt” is a great opportunity to promote China's lead in the world economy. Conference planning companies are also a new opportunity for the development of cross-border e-commerce. Facing opportunities and challenges, JD.com is stepping up its pace and taking advantage of its advantages in quality, logistics, technology and finance to not only help high-quality goods and well-known brands to circulate among the markets of various countries through the Jingdong platform, so that more and more at home and abroad Consumers gain a better user experience and will also promote in-depth exchanges and friendships between countries through the transmission of culture and value.

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