What are the famous exhibition planning companies and the concept of exhibitions?

Exhibitions are shorthand for collective commercial or non-commercial activities such as conferences, exhibitions (Exhibition, Trade Show, Exposition, Trade Fair or Trade Events, etc.) and large-scale events. But this concept is still too broad, and then the Jiuzhou Exhibition Company will take you to learn more about the concept of exhibition and planning!

First, the concept of exhibition

The so-called "exhibition" is display and display. The so-called "view" is to visit and watch. "Ci Hai" explained: "Exhibition" is a public exhibition of industrial and agricultural products, handicraft products, works of art, books, pictures, and important objects, specimens, models, etc., for the public to visit and appreciate. A temporary organizational activity. The Concise Britannica explains: “Exhibitions” are intended to inspire public interest, promote production, develop trade, or to illustrate the progress and achievements of one or more production activities, to carry out works of art, scientific achievements or industrial products. Organized display. The interpretation of the exhibition in the Encyclopedia of the United States is this: an organized gathering of businessmen from different regions with a certain scale and regularly held in fixed places.

Some scholars believe that the exhibition is a system consisting of a number of interrelated elements. There are five basic elements: one is the main body of the exhibition, that is, the exhibitors of the exhibition, and the exhibitors, and the second is the exhibition organization, namely the exhibition company and the industry association. Or related government agencies; the third is the exhibition object, that is, the exhibition venue of the exhibition, the exhibition hall or exhibition center; the fourth is the exhibition market, that is, the channels for exhibitors to obtain information and publicize the corporate image; the fifth is the exhibition audience, that is, the final user.

Different objects have different understandings of the exhibition: for the exhibition organization, the exhibition conveys and exchanges information according to the needs of the society through the visual display of the exhibits under certain time and space conditions, so that the audience can make purchasing decisions and investment decisions. Or social service activities that are educated. For exhibitors, the exhibition is to showcase the exhibits, attract the audience, and communicate with the audience to achieve the purpose of trading or education. For the audience, it is through the various information conveyed by the exhibition to achieve the purpose of purchasing or receiving education.

In general, the exhibition is to display various information through the display of goods or pictures, to achieve two-way communication, to expand the influence, to establish an image, to achieve the purpose of trading, investing or imparting knowledge and educating the audience. As a service activity, the exhibition serves as a bridge, medium and window. The exhibition itself can generate economic benefits and social values, and has enormous economic radiation and social influence.

Second, the meaning of planning

The word "planning" originated from China. It was called planning and painting in ancient times. Nowadays, there are plans, plans, plans, countermeasures, plans and other meanings. The western planning concept is produced in the free competition of modern social enterprises. With the development of management science, an independent science has become a way of thinking and operation. After the 1980s, the tide of economic globalization was surging, the wave of innovation was higher than the waves, the economy was developing at a high speed, and competition was becoming increasingly fierce. Competition between countries, competition between enterprises and enterprises is getting stronger and stronger, business operations are difficult, and the decision-making objectives are diversified. If you are not careful, you will lose all. In this economic situation, the status of planning has become increasingly apparent.

Planning refers to the investigation, analysis, creativity, design and formulation of the environmental factors of the planning objects, the combination of resources and the optimal allocation of resources in order to achieve certain expected goals, using scientific methods, systematic methods and creative thinking. The thinking and behavioral processes of the action plan.

Planning is a process of social activities in advance planning, planning, and design. It is a process of creative thinking activities that uses modern scientific methods to find the best solution to achieve goals based on the comprehensive use of information. The connotation of planning can be summarized as follows:

(1) Planning is for specific goals.

(2) Planning must be based on comprehensive, systematic and accurate grasp and use of information.

(3) Planning must rely on modern scientific methods.

(4) Planning is an organic unity of forward-looking, creative and feasible. (5) Planning itself is the process of pursuing the best solution to achieve the goal. Nowadays, people divide planning into a wide range of planning, functional planning, material planning, government planning, and social economic planning.

The famous exhibition company, Wuhan Jiuzhou Exhibition Planning Co., Ltd. is a professional exhibition planning company. Since its establishment, the company has won the recognition of customers with innovative technology, advanced management and high-quality service. The company's core values are: either do not do it, and do the best for products and services. 2. Wuhan Jiuzhou Exhibition Co., Ltd. adheres to the business tenet of “People-oriented, Xinliye” and serves customers wholeheartedly. It is determined to make progress, rely on science and technology for development, improve management to increase efficiency, improve quality and create brand, and stand on the fierce market. To provide meticulous and thoughtful exhibition planning services for domestic and foreign enterprises. 3. Since its establishment, Wuhan Jiuzhou Exhibition Planning Co., Ltd. has created a high-quality brand with strong professional and technical strength. The products are sold well all over the country and are highly praised and trusted by new and old customers.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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