How to plan a successful celebration
The days when every company is formed or formed are the most memorable days of this unit. For each company, in the company's development process, it is usually planned to hold a large-scale celebration to commemorate, or in the years and days when it is established or multiplied to a multiple of 5, 10 or 5 years. Promote, improve your visibility and more.
Different units or the same unit, because the planning for the celebration activities is different, and the effect of the implementation planning is different, the effect of the celebration activities is very different. The planning and implementation of the celebration activities of a few units is better, the effect of the celebration activities and the impact on the development of the unit are also good, but most units, because there is no planning or planning, the money is not small. The effect of flowers and celebrations is not satisfactory.
In order to plan the celebration activities of these units, the company needs to send responsible persons to the client units for comprehensive and in-depth research, and to understand the development history, cultural heritage, geography, industry, products, services, customers and other aspects of the unit. . On this basis, we will use the five methods and principles of effective innovation to create a plan with the characteristics of “five haves” and follow up or guide the implementation of the plan.
The "five" features mentioned here are:
First, there are advanced cultural connotations:
Determine and highlight a cultural theme that is easy to remember and spread, and carry out a series of activities consistent with the company's cultural philosophy, design, customize, give promotional materials and gifts with cultural characteristics, write and publish interactive effects. News release.
Second, there is a wider participation:
Carry out some activities with strong participation of the masses, on the one hand to guide and motivate all employees of the unit to participate, and enhance the pride and cohesiveness of the employees of the company; on the other hand, the maximum degree of relevance and maximum degree are combined to attract the public to participate in the celebration activities. Come.
Third, there are refreshing ideas:
Combining the company's industry, products, services and other characteristics, we design and develop one or several innovative, interesting, entertaining and relishing activities.
Fourth, the effect of spreading the brand:
On the one hand, it must form a certain word-of-mouth effect in the company's local area and in the company's local area; on the other hand, it can enhance and spread the influence of the celebration activities and the unit's brand through the associated media, especially the network.
5. There is a benign input-output ratio:
Celebrations are costly, but the celebration of spending money may not always be successful. When planning a celebration, the first consideration should not be the question of how much money can be spent, but the question of spending less, doing more, doing good things, and doing things.
Therefore, when planning and executing the celebration activities for the client units, we can accurately grasp and ensure the realization of the above “five-youth” characteristics, and also based on the following understandings:
A celebration to commemorate the establishment and formation of the X anniversary of an enterprise is one of the important carriers of the corporate culture construction of this enterprise. It is an important opportunity and platform for testing and demonstrating the achievements and development achievements of its corporate culture. All employees of the company share an important opportunity and platform for the achievements of enterprise development and corporate culture construction. At the same time, it is also a new starting point for advancing the corporate culture construction of this enterprise into a higher and newer realm, as a corporate event plan for trustworthiness. The company must, after guiding the company to implement the plan created by the company, can bring icing on the cake for the development of the company.
The main reason why the celebrations can be successful is that the leaders of the units preparing for the celebrations pay attention to the activities, and they all have the awareness that “there must be good planning to make the celebrations well, and at the same time, Judging and selecting a better plan more accurately.
Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.
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