Which  Guangzhou Exhibition Company is going to?

Convention and Exhibition Corporation refers to the abbreviation of collective commercial or non-commercial activities such as conferences, exhibitions (Exhibition, Trade Show, Exposition, Trade Fair or Trade Events, etc.) and large-scale events. Through the exhibition of commodities or scientific and technological achievements, both the supply and demand sides can fully understand each other's information and needs, and can be seen through physical observations, promptly facilitating the supply and demand sides to reach a business contract, so the exhibition market has given birth to unlimited business opportunities. Integrated Marketing Function Exhibition is an effective marketing platform between enterprises. It provides a bridge and link for enterprises to display products, collect information, negotiate trade, exchange technology, and expand the market. The status of the exhibition in the enterprise marketing strategy Significantly important. In developed countries, exhibition marketing has become an important marketing tool for many companies.

 At the same time, the convention and exhibition planning economy is also a competitive economy. Many suppliers and demanders gather together to supply information and demand information for direct communication. Information is fully disclosed. It is a market that is close to perfect competition. The market value law can be To play the biggest role, the sales price of the product approaches the production cost, and consumers can purchase products with good quality and low price.

 According to integrated marketing theory, in the controllable factors of marketing, marketing variables such as price and channel can be imitated or surpassed by competitors, and the value of products and brands is difficult to replace because they are related to the degree of consumer recognition. The key to integrated marketing is to conduct two-way communication, establish one-on-one long-term relationship marketing, and improve customer loyalty to the brand. The exhibition has integrated marketing functions, which can utilize the combination of multi-dimensional marketing, such as newspapers and periodicals of exhibitions, television, radio, Internet, outdoor advertising, field display, negotiation and communication, etc. This integrated marketing function is beneficial to enterprises and customers. Exchange, enhance consumer recognition of corporate products and brands, and promote corporate sales.

 At the Guangzhou Convention and Exhibition, producers, wholesalers and distributors gathered to exchange and trade, and to some extent even an information market. Enterprises can use various information channels to promote their products and promote their own brands and images. Enterprises and customers can communicate directly and get timely feedback. Enterprises can collect information about competitors, new and old customers, companies can understand the latest product trends and industry trends in the industry, and constitute the basis for decision-making.

 The exhibition has the relevant attributes of other marketing tools: as an advertising tool, the exhibition media transmits the information to specific users in a targeted manner; as a promotional tool, the exhibition stimulates the public's consumption and purchase desire; as a form of direct sales, it can directly The exhibits are sold to the audience; as a public relationship, the exhibition has the function of enhancing the image.

 Exhibition marketing costs are low. According to the Commonwealth Exhibition Industry Association survey, a general marketing channel through salesman sales, advertising, public relations and other means to find a customer, the average cost of 219 pounds; through the exhibition to find a customer, the average cost of 35 pounds, only 1 / 6 of the former .

 Second, the adjustment of supply and demand function exhibition can be regarded as the information market, information can be exchanged, the information of enterprises participating in the product is market information, is an important resource of the market economy.

 The information market is the axis of the economic operation cycle. The exhibition information market reflects various economic relations between supply and demand in information exchange. It connects important market factors such as market information suppliers, market information users, and market information resources to promote various types of productivity. Market resources are optimally configured to effectively stimulate demand and regulate supply.

 Stimulating demand exhibitions to provide a platform for new product demonstrations. Through the display of products or scientific and technological achievements, consumers can discover consumer products and related information that have never been seen before, which can promote the optimization and restructuring of consumption structure and improve their consumption level. . Therefore, exhibitions can cultivate new consumer needs and better meet the needs of consumers.

 For example, the annual "China International Science and Technology Industry Expo" in Beijing is the "competition platform" of high-tech products at home and abroad. The latest achievements of Chinese and foreign high-tech products are endless and colorful, and they are inexplicably fascinating, inducing citizens to carry out modern consumption. At the 7th Beijing Science and Technology Fair in May 2004, domestic high-tech enterprises took the lead and were not willing to fall into overseas high-tech enterprises. Haier, Shougang, Lenovo, Stone and other famous domestic enterprises have launched the latest “housekeeping” at the exhibition. Killer." The results of the “863” project “Electric Bus” can travel 150-200 km for half an hour of charging, and the maximum speed can reach 90 km. The full-section tunnel excavator integrating machine, electricity and liquid can be called the modern “earth sun”. ". The new personalized mobile phones and digital cameras have made the audience fall in love. Digital door locks, robot vacuum cleaners and intelligent refrigerators are also very eye-catching and well received by the audience. These new products, once unveiled at the exhibition, have been reported by the media and are known to many consumer groups across the country, and will certainly stimulate Chinese society to generate new product demands.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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