Which is good Beijing event planning company?

What is the significance? According to Baidu Encyclopedia's explanation: event planning is an effective behavior to improve market share. An action plan with executable, operable and creative ideas can effectively enhance the company's reputation and brand reputation. The copywriting of the activity requires a single theme, inheriting the general marketing idea, and making accurate judgments based on the actual problems of the enterprise itself, including the time and place of the enterprise activities, the expected investment costs, and the market analysis. In an event, it cannot be done. All things, only to convey the most important information to the target consumer group, so that the most wanted information can be fully conveyed to the target consumer group, in order to focus on the audience, and it is easier to remember what you want to express. information.

After identifying the only topic, the interest point is directly explained. Many event planning copywriting often wants to perform many activities when planning the event. It is believed that only rich and colorful activities can attract the attention of consumers. To perform many unrelated activities, the following problems often occur:

1. It is easy to cause a lot of market activities without major events. There are also many people participating. It seems that the response is very enthusiastic, but among the people who are onlookers or participants, how many people are the target consumer groups of the company, and even the target consumption Groups, do they buy products after they participate in the event? One of the problems that some planners often complain about is the on-the-job ethics of many people. Many people often go to the excitement, or take the gifts issued by the company. It is. In fact, the problem here is that the content and theme of the event do not match, so it is difficult to achieve the desired results. In the current market planning activities, there are some activities that are both lively and at the same time achieve good results, because the activities are tight. Around the theme.

2, improve the cost of activities, implementation is not effective in a planning, if you add too many activities, not only to invest more manpower and resources and financial resources, directly lead to an increase in the cost of activities, but also a problem is easy to lead to poor implementation of operators Eventually led to the failure of the case.

Generally, there are three types of event planning:

The first is marketing-oriented event planning, which refers to the theme planning of its activities based on profitable sales and brand promotion. Such as the auto show. The original intention of the organizers is often to explode the activities, to absorb the advertising of corporate customers and the ticket resources of readers and target consumers. The main feature of this type of activity is that the activity itself is a "magnetic field" with the charm of absorbing customers' enthusiasm and consumers' eyes. The dissemination-led event planning is based on the promotion of brand promotion, with brand promotion as the mainstay and profitable sales as the supplement. This type of activity focuses on the dissemination of media images, and LOGO and newspaper layouts appear in the form of background boards, single pages (pages), posters, white papers, gifts, and so on.

The second is the planning activities for the purpose of entertainment politics, such as group organization life party, networking ball and so on. This kind of activity is relatively not very large, because it is often based on students at school, so the profitability and propaganda are not strong, and the forms are also rich, such as singing, dancing, poetry reading, poetry painting, question answering, You can do games and so on.

The third is a hybrid type, which combines the characteristics of the above two types. It is both marketing and communication. It belongs to the type of "fish and bear's paw", such as the Fortune Forum. These activities are often qualified to participate in activities based on the premise that customers place orders to participate in fixed-price advertising, and readers pay for newspapers (cut corners), and the event itself will be accompanied by a large-scale brand promotion. In the current situation of increasingly fierce competition in the media business market, the media will increasingly play the role of corporate or quasi-enterprise, and will increasingly rely on marketing-led and hybrid event planning, and this field will become the future of major media in China. Battlefield.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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