Which is the Chengdu Exhibition Company?

Many people don’t know how to promote and promote before the conference. Xiaobian will tell you

How to plan the steps of the exhibition promotion plan:

1. The budget for the promotion and promotion funds should be budgeted in the promotion plan of the exhibition company.

In actual operation, the exhibition planning promotion budget can be separately formulated according to the different promotion channels, and then the budget of each channel is aggregated into the total budget of the exhibition promotion. From the perspective of international common practice, the organizers of convention and exhibition activities will generally take out 10%~20% of the expected income of the exhibition as the capital investment for the exhibition promotion.

2. Determine the target of the exhibition

Determine the target of the exhibition, and clearly target the target audience. Such as recruiting, attracting business or establishing a brand image of the exhibition. In order not to make the promotion and promotion of the exhibition untargeted. It is necessary to pay attention to the promotion and promotion goals of the exhibition, which have certain stages, and the main tasks are different at different stages of the preparation of the exhibition. In the pre-production preparation period, the goal of publicity and promotion planning is more focused on exhibitions, while in the later stage, it is more focused on investment promotion.

3. Information for the exhibition planning and promotion needs to be prepared

With the increasingly fierce competition in the industry and the continuous improvement of the exhibition specifications, the participating manufacturers have worked hard on the printing of promotional materials. The materials for the promotion materials mainly include special reports, pre-show previews, new product reports, visit guides, exhibition news, and exhibition reviews.

4. Information for promotion and promotion of exhibition planning and promotion

The purpose of publicity and promotion information planning is to determine what kind of information needs to be conveyed to the outside world, such as the concept, advantages and characteristics of the exhibition and the VI image.

5. Important channels for exhibition planning and promotion

In order to improve the effectiveness of publicity and promotion, it is necessary to consider expanding the promotion and promotion channels in planning, and release real and rich exhibition information in a timely manner through various channels such as television, newspapers, outdoor advertising, network, and data service platforms.

6. Evaluate the effectiveness of publicity and promotion in a timely manner.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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