Which is the event planning company in Shenzhen?

How to do a good job of publicity and promotion of the event is very important, important, important, and said three times. When doing some publicity activities, do a good job planning. The activity is not a natural social activity. It has a strong planning color and design color. It is a kind of "procedure" designed by the enterprise in line with the public relations propaganda needs. It is like a Hollywood drama with a theme and a plot. There is a prelude at the beginning, there is a climax arrangement, there is a way to end, showing a strong program atmosphere and strategic color.

In terms of project arrangement and performance, the activity propaganda strategy emphasizes “elegant and popular sharing”, which not only contains the idealized cultural realm, but also contains entertainment and gamification, which belongs to the social mass culture, so it is entertaining and tasteful. The characteristics of sex are deeply loved by the public.

Specifically, the promotion planning of the event should pay attention to the following requirements.

1, the theme is outstanding

The essence of the special event is a commercial mass culture, so there should be a clear theme. The theme is the soul of event planning and the root of attracting the public. Generally speaking, when planning activities, you can focus on the following topics: social theme culture (such as Olympic sports culture), social festival culture, human moral spirit culture, fashion culture (such as green environmental culture, science and technology culture, etc.), Brand culture, product culture, etc. For example: Nanning International Folk Song Festival: the main promotion of minority brands. German Oktoberfest: A horizontal and vertical expansion around the core.

2. The form of entertainment

When planning activities, we should pay attention to the design of activities and entertainment temperament, and guide the public to actively participate in activities for entertainment and curiosity. The successful use of the campaign promotion strategy depends on the size of the public participation. If the commercial color is too strong, the public will see through the promotion intentions, and there are very few participants, and naturally there is no sensation. On the contrary, if we can plan activities that meet the psychological needs of the public according to the psychological characteristics of the public, the entertainment color will be stronger, and the public will participate actively, and the activities can really exert a huge influence. For example: a large-scale sports interactive activity between Mengniu cities. Coca-Cola Caravan National Catwalk. Master Kong Ice Tea: Unleash the campus music line.

3, the culture is heavy

The modern public attaches great importance to cultural enjoyment, and cultural psychology needs to be stronger. The motivation for public participation is not to buy goods, but to find a perceptual, popular cultural leisure opportunity. They demanded that the event have a certain cultural taste and cultural atmosphere. Therefore, when planning activities, we should pay attention to culture. From the theme ideas and activities, to the atmosphere of the scene, and the gift design, we should highlight the cultural color, give the public a cultural beauty, and use the cultural mechanism to attract the public. For example: BMW China Environmental Tour; Da Yi Tea Horse Road Cultural Tour.

4, reward

Public participation in social activities sometimes has a certain inertia, which requires us to stimulate, in order to stimulate the desire to participate in activities. There are many ways to stimulate the public, the most important of which should be the stimulus. Benefits are always the goal pursued by the public. In the event, according to the public's economic motivation, more attractive prizes and bonuses can be set up to guide the general public to actively participate in the activities for profit, and accept the propaganda influence.

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