Which is better in Zhengzhou Convention and Exhibition Company?

Do you know what are the precautions for the planning of the China Merchants Exhibition? The development of the exhibition industry cannot be copied, and it must be rooted in the needs of the real economy and constantly innovate. In China, most of the companies have not yet exhibited as the best occasion for product promotion or ordering. The exhibition has not yet become the best occasion for the supply and demand sides to contact. Therefore, similar to the industrial exhibitions of Western countries such as Germany, the success rate in China is not high. At present, it is necessary to determine the new exhibition theme for the actual market.

China Merchants Exhibition Company is a good topic. At present, the most urgent task of local governments, development zones and other organizations is to promote the rapid development of the local economy through short-term investment promotion. Whether in China or abroad, there are countless investment promotion activities of various forms of squadrons, and the quality of investment is uneven, but the funds spent on this year are said to be more than several hundred million yuan. This is a huge market space, professional and well-known investment conferences and exhibitions. In the current tide of China's heat, in the tide of attracting investment from all over the world, it is necessary to rise from the ground.

In the China Merchants Conference, several considerations are the key to the success of the exhibition:

First, an attractive theme. To organize large-scale investment promotion and attract domestic development zones to participate in batches, we need a fixed theme and gradually form a brand. For example, the German Enterprise Cluster Investment Promotion Association or the German Machinery Industry China Investment Promotion Association has formed a long-term mechanism that will continue to be held for several years and attract enough domestic personnel to participate.

Second, invite attractive Germans to participate. To pay attention to the combination of popularity and reality, companies within the world's top 500 must have, well-known, public government or association organizations must also have to enhance the publicity effect of the exhibition. However, more participants should be German companies that do have investment intentions in Germany, and the company's business, the name of the cooperation project, etc., will be clearly shown to Chinese companies.

Third, promotion in Chinese local governments and development zones. In the end, participants and sponsors are the main source of income for the event. Under the premise of good themes and the German participants, it is the most important to let the beneficiaries of local governments and development zones pay. This requires careful planning.

Fourth, the diversity of exhibition forms. Propaganda before the exhibition is often the key, including the theme before the conference and other publicity, to build their own reputation and brand. It also includes the need for both parties to participate in the initial docking on the Internet, forming a dual effect of online and interaction at the meeting. The exhibition itself, including exhibitions, presentations, seminars and other forms, strengthen the chances of contact and transaction between the two parties.

Fifth, the sustainability of the exhibition. A shot, and then an anticlimax, is a common problem in many seemingly successful meetings. The brand that forms the exhibition needs continuous operation. Need a strong and strict exhibition process, a high-quality operation team, a stable team of experts, and long-term credit.

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