Which is the best event planning company in Suzhou?

Many people can't tell the difference between public relations planning and event planning. Xiaobian helps you analyze it.

Public relations is disseminated by media events as a driving force, such as manuscripts published in the media, marketing plans on social media, press conferences (parts of inviting media reports), and follow-up dissemination, listing press conferences (parts that invite media reports). However, because each module of marketing itself cannot be independently planned, these media events require cooperation in advertising, digital marketing, and activities. Therefore, public relations practitioners also need to understand the content of many activities.

Event planning is driven by large-scale events. For example, I want to do a large-scale consumer event in the bustling neighborhood. I plan a fun process, plan the time and place, and let the consumers know about the event and come and participate. The need for public relations cooperation in the media, social platforms in an attractive way to attract consumers, this is the event planning leading public relations planning cooperation.

In summary, in fact, event planning and public relations planning will have a part of each other, but because in addition to FMCG, most companies use advertising to dominate the entire marketing, or public relations dominate the entire marketing, so it will make you feel that the event planning is partial a little. However, for example, consumer goods such as beverages, mobile phones, oil and salt vinegar, the most effective way to reach consumers is to go to major commercial districts and supermarkets to do activities, and event planning is also useful. Therefore, there is no high or low level of public relations planning and event planning, but different industries have different priorities.

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