Which Beijing Convention and Exhibition Company is going to?

Many people still can't tell the difference between exhibition planning and public relations. Let's analyze it together.

The two are related, but not identical. Public relations is relatively macroscopic, serving a specific organization, involving all matters that shape the image of the organization, including exhibition planning, and exhibition planning is a special plan for better exhibitions. Public relations is also called the public relations department in the unit. In the main functions, it seeks unity and seeks development. Internally coordinate the relationship between the superior and the subordinate, and coordinate the relationship between the organization and the public, such as the media. The public relations and coordination of enterprises and the handling of crisis public relations are all done by the public relations department.

Exhibition company planning refers to activities that make full use of existing information and resources, judge the trend of changes in things, comprehensively conceive, design, and select reasonable and effective programs to achieve the desired goals. Planning is a comprehensive system engineering, the goal is the starting point, information is the foundation, and creativity is the core. Exhibition planning is the overall deployment and forward-looking planning activities of the exhibition company based on the information collected and mastered, the project development, program implementation, brand establishment and promotion, exhibition-related activities, exhibition marketing and exhibition management. The exhibition plan will comprehensively design the whole process of the exhibition and find the best solution to achieve the goal of the company to carry out the exhibition activities.

Public relations is a science in which an organization establishes a good relationship between employees inside and outside the organization and between organizations in order to achieve a specific goal. It is a conscious management activity. Establishing a good public relationship in the organization requires the planning and implementation of good public relations activities. However, there is now a misconception in the society that misunderstanding public relations as something like "Missing Public Relations". This is extremely unfavorable to the development of science and art in public relations in China. It requires a comprehensive study of public relations 

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

Website：http://www.jiuzhouplanning.com/EN/

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