What do you need to do for large-scale shopping mall planning?

Department store activities, how to carry out the landing, in order to make the activity better. From the mall event customers, it is divided into old customers and new customers. New customers need to accumulate popularity and promote new customers, then they need to expand their popularity. How old customers can stay, that is to return to popularity.

Event planning company - Jiuzhou planning from the mall event planning, leading to expansion of popularity, retention of popularity and return to popularity, to deal with the planning of shopping malls.

First, expand the popularity

How to use advertising or other means in a highly competitive commercial complex to let them bring passion and lead people to gather here. Expanding popularity means, divided into advertising and non-advertising, and Tianze recommends using "parallel crossover" to combine propaganda.

Advertising: Through media campaigns, attract customers to the store, use in-store promotions, increase the influence of stores or businesses in the society, and attract the attention of the city. By inspiring the attention of all walks of life in the city, people are encouraged to come to a department store to see.

Non-advertising is a publicity that aims to promote corporate image. Especially for news interviews, reports, newsletters, etc., through the introduction of the company to achieve the purpose of marketing, sometimes the role played by advertising can not be replaced.

Second, stay popular

Keeping popularity is that the popularity index does not decrease for a certain period of time, forming a strong popularity space. In order to stay popular, it is natural to start from the customer's heart, reduce the time to purchase thinking, promote transactions, and satisfy customers.

Customer experience, the average customer considers the comfort of the store environment, including whether the lighting causes the product to shine, whether the props are beautifully arranged, whether the media advertising poster is creative, and the reasonable design of the visit route, so that the customer can reduce the meaningless wandering, which is beneficial to the customer. Focus on the promotional items. In addition, according to the theme of the promotion, factors such as the season brand, the richness of the promotional item, and the fitness of the product price constitute a satisfaction that satisfies the customer's various feelings.

Purchase behavior, customers need to choose when purchasing goods. Since each purchase takes a certain amount of time, extending the customer's stay time means more trading opportunities, and since the customer stays in the process, it will become an actual impulse due to environmental incentives. The purchase behavior, therefore, we often pay attention to the intermodal transportation between the sales area and the sales area when planning the promotion. For example, the buyer's electric goods are given to the supermarket coupons; the purchase of clothing, shoes, needles, and gold coupons, etc., effectively continue the customer's purchase behavior.

Third, return to popularity

Back to popularity means giving customers a good impression, leaving a feeling of staying in mind and a deep impression, and making an effective auxiliary service for cultivating a “returning customer”. Then you need to look at the service attitude, professionalism and sales skills of the store. Through training, employees' ability to impart knowledge, service levels, and correct service attitudes are enhanced to attract customers to become repeat customers.

The ultimate goal of marketing planning is to allow each customer to buy as much merchandise as possible, and to increase the unit price and bag rate. Since the customer's purchase demand is certain, we expect that it is difficult to increase the customer price and bag rate through marketing efforts. There are many variables in the purchase behavior from buying desires to actual purchases. For example, commodity prices, employee attitudes and techniques, promotion efforts, perceived gaps between actual goods and customer imagination, etc. The point here is to solve the problem of how many things have been bought.

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