Everything in the world, life in the world, is the process of selling oneself, and is also a product, how to improve the value of products, how to promote products. The same is true for event planning. Since it is product planning, then look at the definition of product planning. Product planning is divided into product development and product marketing. It is well understood, product development is also event planning, and product marketing is activity execution.
Jiuzhou event planning, from the event planning elements, event planning content and other aspects, to explore what are the requirements of event planning.
First, the event planning elements:
An activity is composed of large and small elements. Without these elements, it cannot be called an activity. If the quantity changes and accumulates, it can change. Let each activity element ensure that these elements are completed one by one in order to make the activity successful. What are the activities elements? The activities include the following: 1. Time 2. Location 3. People 4. Transportation 5. Service and Reception 6. Content and Process 7. Scenes and Situations 8. Catering and Accommodation 9. Supplies. It is these elements that constitute an activity.
Second, the activity steps:
In Goldblatt's activity management model, the phases or steps of five successful activity management are: research, design, planning, collaboration, and evaluation.
Third, the preparation of the event
Activity preparation work refers to activity budget formulation, event sponsorship, activity target communication object analysis, and event promotion planning.
1. Event Sponsorship: Activities are valuable to certain groups or organizations, so sponsors can be absorbed.
2. Active Audience Analysis: Activities can be sold to potential participants, which requires a full set of registration and invitation procedures. Events may also be sold to sponsors and advertisers.
3. Event publicity planning: The activity needs to be advertised to potential participants, and it needs to be communicated to the target audience and the public.
Fourth, event planning content
The planning content is the contact point with the “customer”, and any contact with the customer needs to be carefully planned. Now, we should have a deeper understanding of event planning:
The first point to know, event planning is event design. Event planning does not care about the production process of the activity (ie, activity project management), and only takes into account the management of the activity project. Event planning only cares about what this activity looks like (ie, the activity blueprint), so it is more concerned with the design of the activity, that is, the design of the elements and elements in the activity.
The second point is that event planning includes event design and event marketing planning. Event planning not only plans the event itself, but also takes into account marketing activities such as promotion, promotion, sales, and sponsorship.
The third point is that event planning is an activity marketing plan. Activity marketing planning is the planning of the contact between the activity and the customer, and it includes the activity design itself.
Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.
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