In addition to the need for good writing skills, a good event planning copy also needs to reflect key points in the program. Program feasibility, event theme, media strategy, etc.

Event planning company - Jiuzhou event planning believes that a good public relations activity copy, can not be separated from the following elements.

I. Investigation and analysis

Activity planning is based on investigation and analysis, and investigation and analysis is the preliminary work of event planning. The investigation and analysis mainly analyzes the image of the organization. It can analyze the advantages, problems and opportunities of the current organizational image, so as to clarify the focus and direction of the next public relations work.

The investigation and analysis should pay attention to the representativeness of the respondents, the applicability of the survey methods, the scientificity of the survey methods, the authenticity and comprehensiveness of the data collection, and the reliability of the analysis conclusions.

Second, the title

A complete event planning copy must have a headline that will make it clear that this is an event plan book rather than a work summary or assessment report.

The title should be easy to understand.

Third, the target strategy

In order to improve the effectiveness of the event, the goal of the activity must be established. The target classification should be selected according to the specific situation of the organization, such as dividing the target into the overall goal and the sub-goal, the long-term goal, the phase goal, and the specific goal.

Fourth, creative description

Creativity is the key to success. Creativity is a kind of creative thinking activity carried out by the activity personnel according to the conclusions of the investigation, the image characteristics of the social organization and the public needs. It is the finishing touch in the whole event planning. A creative event plan that attracts and infects the public and makes the event spread well. The creative content includes: 1. The theme of the event. The theme of the event should be novel, unique and individual, with a sense of purpose and appeal. 2. Activity name and project. 3. Slogan. 4. Promote works, etc.

V. Media Strategy

The process of public relations activities is the process of information dissemination and two-way communication between the organization and the public. Therefore, the correct choice of the media is an important part of the success of the event. The choice of media should be targeted, feasible and effective.

Sixth, activity plan

The activity plan is a guide to specific activities. Activity plans should be developed separately for each activity item. Activity plans must be thorough, operational, and specific.

Seven, the budget

The correct budget is a guarantee of implementation activities. The budget should be reasonable, comprehensive and leave room for development.

Eight, effect evaluation

A correct assessment of the effectiveness of the event will help the organization understand the extent to which the program is implemented, measure the actual effectiveness of the event, mobilize the enthusiasm of the event, and provide new information for the next round of activity. The effect evaluation should be based on the goal, seek truth from facts, and give a way to evaluate the effect. 

How to choose a celebration planning company

The planning and arrangement of the celebrations are carried out on the basis of a certain space environment. Therefore, the plan for celebration planning should fully consider the location of the celebration address and its characteristics, size, direction, appearance, structure and traffic.

(1) Liaison between the celebration and the outdoor environment

The arrangement of outdoor celebration planning schemes is usually carried out in an open space. Because the space is large and inclusive, it can constitute a magnificent and grand scene, and the program has a large performance. However, the level of clutter is much higher than that of indoors, so it is necessary to think about various inductive elements. The outdoor scheme is susceptible to climate, wind power and electricity consumption. Safety is especially important. The base stage scenery receives the strongest impact from the wind, and the guests will first meet on the stage, so they must be strong. In addition, there are other equipment settings to be thoughtful, such as sunshade shelter, entertainer's dressing room, guest bathroom, hospitality lounge and so on.

In the outdoor celebration planning program, professional program personnel should visit the site to measure the data, listen to the organizers' opinions, and come up with a practical celebration plan.

(2) Liaison between the celebration and the indoor environment

Indoor celebrations are usually small, focusing on the useful use of existing equipment in the room, and the characteristics of the program should be in harmony with the indoor characteristics. It is necessary to carefully consider all the details, from the indoor space structure, in the use of data, space differences, traffic lines, color equipment, lighting applications and audio modulation and other aspects carefully arranged. It is necessary to prevent damage to the space structure as much as possible, and to use materials such as woven balloons, cymbals, flags, ribbons, etc., which are light in texture, beautiful in appearance, and easy to hang. Standardized props such as trusses, roll-ups, "X" racks or special exteriors that do not damage the space interface can also be used as a means of expression.

The indoor celebration planning scheme is relatively small in space and easily constitutes congestion and imbalance. Regional differences and guiding programs are particularly important.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

Website：http://www.jiuzhouplanning.com/EN/

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