A large-scale event is a social coordination activity that organizes many people to participate in a purposeful, planned, and step-by-step manner. For enterprises, it is a planning method that often uses large-scale activities in public relations work. Activity planning company analysis believes that large-scale event planning can follow the following trilogy: 1. Characteristics of large-scale event planning: operability analysis, economic benefits and social benefit analysis. 2. Large-scale event planning and scheduling. 3. Planning communication: staged marketing publicity.
First, the characteristics of large-scale event planning: operability analysis, economic benefits and social benefits analysis.
A large-scale event with a sensational effect is often formed by gradually diverging thinking and amplifying from an inconspicuous creative point. These creative points are mainly from the copywriting and planning meetings involved in project planning, and sometimes from the media reporters, industry information extension. They get to know the latest market demand signals in contact with the public or other consumers, and then feedback to the project team in time, then sort and filter the signals. Then the options are reviewed by the department leader, usually ( The draft) is refined after the passage, and finally a complete executable planning text is formed. The criteria for selecting ideas include the operability analysis of activities, economic benefits and social benefit analysis. The three must be balanced to ensure the actual meaning and success coefficient of the activities. Some creative ideas may be very innovative, and they can bring certain economic and social benefits. However, the operation is too difficult, too much manpower is needed, the timing may be immature, and the resources of the organization and related organizations may be too different. Along with all kinds of objective factors, I have to reluctantly cut my love.
Second, the planning of large events
The influence of factors such as the background of the times, personnel and weather. The planning of large-scale events should be an implementation plan with a certain flexible space, that is to say, it has certain flexibility in execution, rather than sticking to the rules of the text. Because each activity can be objectively affected by the influence of the background of the times, changes in personnel, changes in the weather, and other sudden factors such as man-made or force majeure, so it must be considered at the beginning of planning. , reserve a certain choice space for activity execution.
Third, the planning of communication: phased marketing
Once you have determined the schedule of the event, you should immediately consider refining and advertising ideas for the event. At this stage, in addition to the fact that creativity is undoubtedly important, the launch of media communication in the early stage is also a link worthy of attention. The advertising of an event includes preheating, boiling and insulation. The warm-up period is mainly paved with news, supplemented by hard advertising. The author believes that most news planning should open an online publicity position (cooperate with commercial websites or news websites) at the same time as the previous news propaganda. At the beginning of the climax, in addition to doing a good job of the news on the event site and the publicity behind the news, there are conditions. It can increase the density of hard advertisements; during the heat preservation period, a follow-up news report will be used for an overall review and review of the event.
In addition, large-scale event planning requires strict operability. In the process of organizing large-scale events, we have only one chance to succeed and fail, because large-scale activities are different from filming and television. Filming, TV, shooting, four sets of lenses, and finally re-editing, but planning large-scale events are live broadcast every time, once the mistakes can not make up. In some cases, many accidents have occurred as a result of large-scale events. In the Spring Festival of 2004, a serious stampede accident occurred in Beijing Miyun Rainbow Park, killing dozens of people. The leaders, planners, organizers and related personnel of this activity were thus dismissed and even sentenced. Therefore, the careful planning and implementation of large-scale events must not be taken lightly. This is also the place to pay attention to details in the current event. The details are well grasped to determine the success of a large event.
Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.
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