Product launches, as the name suggests, are activities that companies conduct to promote their products. At the beginning of 2019, many companies are also struggling to make product launches. But sometimes it is always counterproductive, to introduce the 2019 product conference planning plan.
2019 product conference planning plan ideas
1. On-site layout: The simple and atmospheric on-site layout style fully reflects the brand's cultural concept;
2. On-site AV: visual representation, by watching the AV short film, giving the guest a visual impact of the supervisor and deepening the memory impression. Use music to create a live atmosphere;
3. Detail grasp: Whether it is the guest's wrist flower or the choice of performance program, the positive image of the brand is displayed.
1. Pay attention to the sense of ceremony
Life requires a sense of ritual, as is the brand. Visual symbols, distinctive brand image, and legendary stories are enough to make consumers impressed, but people still need a certain sense of ritual to strengthen their faith for a long time. For the brand, the new product launch is undoubtedly a better moment to carry out the ceremony and strengthen the brand's beliefs.
2. Strengthen the sense of participation
Nowadays, the protagonist of the conference has long been more than just a brand, but also every fan and consumer behind the brand. New product launches that don't interact deeply with the audience will often become a traditional promotion ceremony. The new concept is hard to reach people's hearts. But if it can stimulate the participation and surprise of core users, they will be very active and free to spread it for you. And share.
With the help of platform live broadcast, real-time official micro-activity, live interaction, etc., users are no longer the audience under the stage and off-screen, they can experience, participate in, enjoy the fun of the new product launch conference.
3. Reflect the sense of exquisite
It is a meticulous and cumbersome event to hold a successful conference. It is as big as the theme planning. It is small enough to hand the microphone to the guests on the stage. Every detail is a test of the organizers. If you don’t pay attention, you may leave it to the press conference. An indelible regret. Only by doing the details can the audience experience better.
Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.
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