Product promotion will be the name of the company's activities to promote products. So how do companies stand out in the millions of product promotion meetings every day to attract more consumers and target consumers? Let's introduce the product promotion meeting below.
Product promotion meeting notes
1. Determine the theme of the event
With the increasingly fierce market competition, the promotion of various manufacturers will be almost your singer and I will debut. Therefore, choosing a suitable and novel theme of the event can make the proposed conference different, attract customers to participate actively, and enhance the customer's desire to participate, thus enhancing the customer's attendance rate.
2. Choose a cooperative business
Whether it is a commercial promotion or a pure promotion, it is better to co-host with a local business company. In this way, you can make full use of its local influence and network resources. Better cooperation business is a relatively influential and influential business company in the local area. It should be deeply and fully communicated with it, especially to obtain high priority from its level. This is the prerequisite for successful events. Otherwise, it may be half the effort, or even lead to abandonment.
3. Determine the time of the event
Learn more about when competitors are organizing events and other relevant information about the event. In principle, the time of the promotion should be chosen before the competitors hold the event, or at least a week later. Otherwise, conflicts are easy to occur, resulting in a discounted effect. If it is a pure sales promotion, the time of the event should not be set at the weekend, because for the retail terminal, the weekend is often the peak of sales, and they are reluctant to participate in similar activities. On the contrary, if it is a commercial promotion meeting, it is better to choose the weekend, and the head of the commercial company on weekends is more abundant.
4. Determine the venue
The venue of the event should be basically consistent with the identity of the invited client and the corporate brand image. It is not allowed to infinitely increase the cost of over-spending promotion, nor can it be too chilly, which makes the customer dissatisfied and also makes the corporate image fall.
5. Determine the participants
Inviting participants should pay attention to the following matters: Inviting customers is better in the name of a cooperative business company, and letting their business personnel participate in determining the list of invited customers; customers of state-owned and collective units should be treated differently from customers of private organizations. Better not to be the same as the former, otherwise it is easy to produce more unforeseen problems, and it is easy to take care of this when formulating the promotion policy of the event; customers with administrative affiliation should not be invited at the same time, such as township hospitals and village clinics. It is not appropriate to be a guest at the same time.
6. Invitation letter and feedback
After confirming the above matters, the invitation letter and the activity policy brief should be sent to the invited customers in the form of invitations about 10 days before the event. And urge the business personnel of the cooperative commercial company to follow up in a timely manner, and should personally interview the big customers and key customers. About 3 days before the event, the invited customers should confirm by phone one by one. In order to be able to know the number of people attending.
8. On-site control
The key to the success of the event is the rendering of the live event atmosphere, which directly affects the overall effect of the promotion. Specific matters to be noted are: half-day advancement of the event site, such as exhibit placement, propaganda of items, audio and projection equipment debugging, etc.; half an hour before the start of the event, service personnel (including welcome desk, sign-in desk, etc.) Personnel should wear badges and arrive at service posts. At the same time, the venue can broadcast corporate videos, etc.; the atmosphere should be active and Jiqing as the keynote. The moderator should be good at rendering the atmosphere of the scene, fully mobilizing the interests of the participating customers, such as inserting appropriate amount of interactive games, prize-winning questions and answers during the period; controlling the time of the agenda of the meeting.
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