First, decide the target

To host an event, you must first consider your goal, the audience. We can divide the target into three levels, 90%, 9%, and 1% of the pyramid law.

At the first level, 1% of people are the core audience. At the second level, 9% of people are actively involved in the dissemination of your activity concept, the last level, 90% refers to the masses. If you want to hold a large comprehensive music festival, then your positioning should be the third level, 90% of the masses.

Second, decide the venue

When you decide on the purpose of an event, the next step is to choose a venue.

If you want to make a press conference, a meeting or a seminar, you can choose a venue such as a hotel or a grand theatre.

If you want to do large, comprehensive activities, such as music festivals, carnivals, you need to choose outdoor. The outdoor venue gives a feeling of freedom and comfort, and the venue is large enough for the event to unfold.

According to the level determined by the size of the activity type, the venue can also be divided into three levels.

The first level is the hotel type, and some of the most core users are invited.

2. The second level is the concert. This level of site mode is relatively fixed. Mainly rely on the influence of artists to fight the box office, the influence of artists may determine the success or failure of your project.

3. The third level is like a music festival, an exhibition hall, etc., and it is necessary to make fusion content in the form of creativity.

Third, the budget

Budgeting is the most important part. Small activities recommend budgeting at a cost of 1,500 per capita, medium-sized event 800, and small activity 600.

In the case of a constant project cost, the greater the number of people, the lower the cost of sharing. However, because the number of people is limited, there is a certain upper limit to the cost. The same is true for the average income. The more people there are, the higher the box office, but there will be a certain ceiling.

If the project needs to be profitable, it needs to be well adjusted from the equalized income and the equalized cost to achieve the ideal profit of the project.

Fourth, the application for approval

If it is a foreign business performance, you need to sell tickets, then you must apply for cultural approvals and public security approvals. And the treatment methods are different everywhere.

Fifth, select the schedule

The date of the festival is selected according to the actual situation. First of all, January and February are just the Spring Festival, which is very unsuitable for large-scale music performances. The weather slowly warmed in March and April, when people started working and students started school. The first major music event since entering the spring is often on May Day. People spent a few months in the room in winter and wanted to go out to play.

6. Promotion

Social software, Weibo, WeChat, facebook, video website, b station, major news pages, closed communities, forums.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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