For the smooth convening of a cultural tourism festival, professional travel festival planning companies should complete the following tasks in an orderly manner.
First, meticulous event planning
1. Clear goals. Defining the purpose, expected effect and significance of the activity, so that the organizers and participants of the event can unify their thinking. This rural cultural tourism festival aims to showcase the characteristics of Tibetan Mastiff and showcase cultural excellence. It shows the new normal of tourism development in Lixian County, which enjoys red leaves, bathing hot springs, living in Zhaizi, and experiencing Tibetan Mastiff.
2. Highlight the theme. The theme is the soul of the festival, and the content of the event, the object of the event, the creation of the atmosphere, etc. all need to be based on the theme. The theme of the event is “Colorful County, Happy and Auspicious Valley”, adhering to the concept of “natural ecology and Tibetan and Tibetan culture blending, rural scenery and village culture symbiosis”.
3. Clear content. Based on the existing and potential conditions of the scenic spot, after mobilizing the resources of all parties, the feasible content that best meets the needs of the activity theme and the target of the activity object is selected. The Lixian Tibetan Mastiff Food Exhibition and the Aba Prefecture Intangible Cultural Heritage Exhibition are the result of targeted selection based on Taoping's own conditions.
4. Clear division of labor. Identify the roles, team members and responsibilities of each team, and the interrelationships between the teams. This rural cultural tourism festival is sponsored by the local provincial tourism bureau, the provincial party committee agricultural work committee, the state people's government, and the provincial tourism association. The county party committee, county people's government, state tourism development committee, and provincial tourism association rural tourism branch undertake and manage The team is responsible for environmental governance, atmosphere creation, and guest services.
Second, meticulous activities
1. Develop a plan. With the planned time node as the axis, implement the specific work and responsible persons, and conduct real-time supervision and rectification of the preparatory effect. To this end, the activity project plan, the schedule plan, the personnel organization plan, etc. are separately formulated, so that the work is organized and there are priorities.
2. Coordinate work. Clarify the role of the government, residents and tourists in the scenic festival activities, and coordinate the work of relevant responsible parties. The event was led by the government, supported by scenic spots and community residents, and visitors participated in the project. The parties cooperated and actively carried out work.
3. Preview work. Organize all participants to preview before the event, familiarize yourself with all processes, and identify details during the rehearsal, envisioning what might happen when the activity is performed. Perform two rounds of full rehearsal and multiple single rehearsals before the event to ensure that every detail is considered.
Third, efficient activity execution
1. Environmental governance. In order to cope with the convening of the Rural Cultural Tourism Festival, the signage and sculpture flower beds in the scenic spot will be cleaned and colored; the booths and billboards in the scenic spot will be regulated and arranged, and the booths that do not conform to the specifications will be cleared; the garbage and garbage will be cleared. Clean up and stack the building materials and garbage piled up in the scenic area for a long time, and clean up the vehicles and debris that occupy the emergency passage.
2. The atmosphere is created. The five-color buntings are used to decorate the scenic spots, and the rural cultural tourism festival propaganda banners are hoisted to create a festive atmosphere for the scenic spots; the rural cultural tourism festival is actively promoted by the scenic WeChat public platform, and the rural cultural tourism festival is created in advance, causing public attention. .
3. Staff training. The pre-holiday mobilization meeting was held to mobilize the enthusiasm of all employees, and they were required to work in uniforms to prepare for the village cultural tourism festival. During the activity, the personnel of various departments adhered to the post, and the management personnel visited the whole day to ensure no safety accidents. No major work mistakes.
4. Full tracking. In the process of performing the in-house work, the scenic spot company dispatches a special person to track the progress of the activity, take photos of the activity, report the progress of the activity, and solve the emergency.
5. Security. During the activity period, the management team adopted a combination of mobile inspections and important node value-keeping security measures, increased monitoring room personnel and on-site patrol personnel, and arranged special security personnel for long-term stagnation and intensive nodes to ensure that there were no security incidents. occur.
Fourth, a summary of practical activities
1. Activity effect. This rural cultural tourism festival has been reported by more than 10 government websites and mainstream media in the province and even the whole country. It will help Taoping Qiangzhai to increase its popularity and expand its regional influence, prompting many well-known travel agencies in the province to open up Taoping Village. Scenic line.
2. There are deficiencies. Identify work errors and omissions in planning, preparation, and implementation, and summarize experiences and lessons. The scenic area company needs to further improve the personnel contact in the execution of the event.
3. Recognition of rewards. We commend and reward outstanding collectives and individuals, and at the same time summarize the highlights of the work as the essentials of the standardization process for the subsequent organization of similar activities.
In summary, in the work of this festival, the theme has been highlighted, the rights and responsibilities are clear, rigorous and meticulous, maximizing the attraction of the event and avoiding various problems that may arise during the execution of the event, so that all stakeholders have their own, Enjoy each other.
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