Tourism festival planning, especially for large-scale tourism festival planning, is a systematic project involving a wide range, all-round and multi-angle. The planning of the tourism festival involves all aspects of the tourism festival, including the theme of the tourism festival, the target market, the time, place, scale, cost budget, promotion strategy and plan of the festival, the design and implementation of the event, and the measurement and evaluation of the effect. . What kind of tourism festival can catch the hearts of travelers? Jiuzhou Tourism Festival planning company to tell you what skills are planned for the festival:
First, the creative method of tourism festival planning
1 Integrate the resource method and select appropriate topics and content through systematic analysis.
2 "Old bottle new sake" method
3 reverse thinking
4 utility superposition method
Second, the choice of tourism theme
1 The existing sexual theme is formed gradually during the historical development process, and most of them exist in traditional festival activities.
2 Creative themes, mostly in the tourism festivals created and designed to meet the development needs of the local tourism industry.
In the specific selection process, we must first analyze the existing tourism resources in the local area, find out the advantages and disadvantages of the event holding area, and then take advantage of the existing tourism resources to avoid the importance of lightness and strengths. Secondly, we must adapt to the needs of the times and grasp the pulse of the market. Investigate and analyze market demand and development trends, and then plan and design the theme of tourism festivals that can adapt, guide and create consumer demand.
Third, the key points of tourism festival planning
1. Create a high-quality tourism festival brand
Generally speaking, the tourism festival brand refers to the traditional and tourist attraction with high popularity, wide customer source market, perfect management system, rich and varied activities, relatively large-scale events, and a fixed date. And can produce certain economic, social and cultural benefits of tourism festivals.
2, establish a clear image of tourism festivals
The image of the tourism festival refers to the impression and evaluation of the festival as a whole by tourists and other tourist festival participants. There are a few points to note when setting a clear festival tourism image:
1 The name of the tourism festival with outstanding characteristics, distinctive personality and easy to understand is the first step to establish the image of tourism festival;
2 logo is an important carrier for expressing brand image with visual means such as symbols, patterns and colors.
3 theme slogans can create momentum for tourism festivals.
4 The details determine success or failure, and the overall image of the tourism festival cannot be separated from the attention and creation of details.
3, pay attention to all-round tourism festival marketing
1 From the timeline, the planning and propaganda of tourism festivals should be the whole process of propaganda before, during and after the event, so we must formulate a tourism promotion plan for the whole process.
2 Tourism festival planning and propaganda is skillful, should target the target market, choose effective media, and pay attention to the frequency of publicity in publicity.
3 Tourism festival propaganda should pay attention to the highlights during the excavation.
4 Tourism festival propaganda should be combined with current events and events to make technical propaganda.
5 to establish their own propaganda positions.
6 Holding a press conference, the tourism festival can kick off the publicity by holding a press conference.
Tourism festival planning is of great significance for the successful holding of tourism festivals. After the above points are thoroughly understood, it is possible to guide the whole festival through scientific, forward-looking and strategic planning and arrangement, effectively organize the resources of all parties, and screw up and down the ropes; secondly, through Scientific tourism festival planning can fully integrate tourism and market resources, ensure good social, economic and cultural benefits, and promote the sustainable development of tourism festivals.
The planning of tourism festivals should be high-profile, creative and business-oriented.
Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.
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