1. The purpose of the new product conference planning

The purpose of the general product launch conference is to have three elements, public relations needs, brand awareness, sales channels and sales, so please think before the product launch, including the theme of the event.

2, the time of the new product conference planning

The general new product launch conference will last for about 1 hour, and there will be a dinner after the new product launch, in order to increase the relationship between the customer and the company, and also facilitate the participation of the guests. The dinner is suitable for 30 after the end of the conference. Check in in minutes or so, the entire event time is controlled within 3 hours, the press conference takes 1 hour, and the dinner plus program performance takes about 2 hours.

3. The venue for the new product launch conference

Before the new product launch conference, you need to confirm the venue, and you need to go to the venue to inspect in advance, including the site's layout gauge and inquiry tea break and related information. Here, the requirements of the venue, the couch layout plan, Tianze Media has the following suggestions. ;

1: The venue is best to be near the subway or in a well-developed area, which will help the guests to participate;

2: The venue needs to have a certain degree of visibility and the ability to undertake the schedule;

3: Have certain experience and service ability to undertake various activities;

4. Guest invitation and material preparation for new product launch planning

Guest invitations can use targeted invitations or online invitations. Direct invitations can be sent directly to paper invitations. If online invitations can be used to design and create H5 invitations, you can also introduce the product launches in a comprehensive manner. The guests will have a comprehensive understanding of this. The material preparation work is mainly to test the details, material size and material selection. The Changsha activity company Tianze Media feels that the material preparation work must not be sloppy. It needs to be checked several times and the supplier confirms whether the required materials are consistent.

 the main process of the new product launch

1: venue layout

2: Guest sign in

3: Moderator opening remarks

4: Lead speech

5: Product launch launching ceremony

6: Taking a photo

7: Appreciation dinner

8: Show performance

9: End of the event

Ps: If the guest needs to stay at the hotel, they can go through the relevant check-in procedures in advance and check-out the next day.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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