Therefore, how can the company or store opening activities be planned to achieve maximum results? Event planning company - Hunan Tianze Media divided the opening ceremony planning into four stages to see how the preparations for the opening ceremony were carried out.
The first stage: the stage of corporate promotion (before 7 days of opening)
Utilize existing media resources, offline, online combination, multi-level publicity, increase the number of fans in the store, and attract customers to place orders. For example, offline promotion arrangements, every day from 11:00 to 13:30, from 16:00 to 18:30, arrange for a few people to placard, and in the surrounding street communities, parks, shopping malls, and other places to carry out circular publicity .
The second stage: initial stage of business (formally opened 7 days)
Arranging in-store activities to stimulate customers to shop at the store, causing the phenomenon of queues every day at the opening of the store, increasing the hot atmosphere of the store.
Tianze believes that it can be forwarded from WeChat, tasting activities, new members have discounts and other activities, through these preferential activities, etc., accurately store the store and product information to each customer's friends, increase sales, promote their own brand .
The third stage: mid-term business stage (opening 14 days)
Retain the single-page distribution, tasting activities, membership card sales during the trial operation period, and increase the consumption gift activities. For example, if you spend a lot of money and donate a gift package, you can upgrade the store operation to a normal track, stabilize the customer base, and ensure the profit of the store.
The fourth stage: daily business (after 21 days of opening)
If the new store is opened and does not meet the target of expected sales, continue to use the regular free trial + friend coupons + membership card to achieve the expected opening sales. In order to achieve the purpose, the following methods can be used:
1. Expand the publicity, use the traditional single page, the internal layout of the business circle, the WeChat collection, and regularly organize the staff to scan the code to expand the customer base;
2. Increase group purchase activities: contact the local group purchase website, set up the group purchase package, should not be more than the recommended, package: single 15 yuan for 20 yuan, double 35 yuan for 45 yuan;
3. Discount promotion membership card: In addition to the store cashier sales promotion (developing membership card sales incentives, selling a membership card rewards employees 5 yuan), the store manager sells the membership card during the idle time;
Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.
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