For companies, holding a brand launch is one of the most important means of liaising and coordinating relationships with customers. The general form of a brand launch conference is: a group of companies or several related business units come together to invite relevant customers or potential customers to hold a meeting at a specific time and in a specific place to announce a new one. Brand. Mastering the three elements of the conference planning can greatly improve the quality of the conference. Next, Jiu Zhou will take you to understand what are the three major elements of the conference planning?

Time selection is an art in news planning. The timing of the release is different and the effect is very different. In addition, in terms of time, generally choose the days that people can easily remember, such as festivals, the beginning of January, the end of the month, and also avoid some taboo days. If it is Saturday, Sunday or other holidays, consider doing it in the afternoon.

Second venue

Pay attention to the choice of the venue of the brand conference. The venue can be either outdoor or indoors. Depending on the size of the conference, the indoor conference can be arranged directly at the corporate office or at the hotel. The hotel has different star ratings. From the perspective of corporate image, important conferences should choose five-star or four-star hotels.

Three ways of propaganda

It can be divided into two kinds of propaganda methods before the event and after the event.

Before the event: 1. News public relations report: Before the event is launched, you can report on the listing of new products in the local famous newspaper media, shape the brand image of the brand, increase the popularity in the market and investors are good at it. Sensibility, and for this press conference and order will build momentum. 2. Fixed-line car propaganda: Selecting several lines to choose, will convey the information of this new product to the public through the display of the body, and build momentum for the new product launch. 3. Outdoor publicity: Before the event, use the middle of the road along the road to separate the charged pole billboards, release the event information and new product information, highlighting the atmosphere of the meeting.

After the event is over, it is necessary to carry out the hype of the brand release meeting, and you can choose a well-known website to report again.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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