1. Promotion and promotion work:

Paying attention to this conference, it is said that it is all customers, customer-oriented, and trying to convey information to these audiences in an easy-to-understand way. One pass and ten pass, the promotion of information can never rely solely on The press conference, full pre-heating in advance, the concentrated outbreak and release of the day, and the continued promotion and fermentation after the event will affect the effect of the conference.

1. Preheating stage

Generally, about one month before the start of the conference, use some innovative ways to attract industry sensation and consumer attention, such as Weibo Hot Search, Big V Advertising, Special Title, Countdown Poster, etc., to reserve suspense and create mystery. Divided into.

In addition to media outlets, the communication channels can invite video/live media, popular mainstream media, relevant media of product audiences, and WeChat/Weibo large, network red, and industry media to participate in the dissemination. Depending on the preheating carrier, it may be necessary to customize different content.

2. The concentrated outbreak of the day

The communication on the day of the meeting is not a simple news release. The camera crew and writers on the spot should work in time, capture highlights, write highlights, publish and disseminate in time, and broadcast live on the live platform. In addition, through the official WeChat, Weibo and other platforms to interact with the audience. With a variety of media combinations, overwhelming, creating momentum

3. Continuous fermentation after the event

After the successful conclusion of the conference, this period is often the most easily overlooked moment. Most of the audience are waiting for the order to be listed. At this time, what should be done is to continuously promote the new product news to the industry owners and potential consumers. At the same time, it should be noted that the impact of a press conference is usually between 1-2 months. After this heat, if the product has not actually landed, the previous publicity effect will be greatly reduced.

Second, the stage equipment:

The conference equipment, on the issue of equipment procurement, according to the needs of the conference, rent or buy power, wireless network, projection, microphone, audio equipment, tables and chairs in advance. Also keep in mind that all equipment may have problems and be prepared in advance. For example, the site prepares a backup computer to avoid problems with Keynote or PPT; the speaker on the stage does not need two wireless microphones to prevent abnormalities; prepare several emergency jokes or small stories in advance to reserve repair time for equipment failure.

Stage layout: If there are special requirements for the stage layout, the area layout can be arranged according to the corresponding stage layout. The stage layout is not limited to the stage, the main venue seats, the guest seats, the VIP lounge, the sign-in area, etc., should be taken seriously. Courtesy.

Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.

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