All kinds of activities in daily life are inseparable from planning, and some large-scale activities are very important. However, these event plans have rules to follow, as long as the skills are mastered, the event will be organized more smoothly.
1. Landing for practical operation No matter how good your creativity is, if you don't have the actual skills, you can only do nothing. So, how do we actually put creative practice into practice? Planning according to the actual situation: planning activities based on actual material conditions on site can make effective use of surplus materials. Maximize savings for your business. To ensure the smooth progress of the event. Communicate with executives in advance: If you want your creative activities to come true, you need to communicate with executives in advance. Listen to the ideas of frontline executives and make sure your ideas are implemented. Exercise in the mind: If you want to get the activity in place, you also need to exercise the creativity of the activity in your mind. Imagine your own creativity and how to achieve it. In this way, the planner can really realize whether the activity can actually take place.
Second, the need for innovation and flexibility Successful activities are inseparable from great ideas. One part of the activity must give participants a bright feeling at the moment. Let the participants remember this activity. Using high technology: For example, now is the new media era, the event will use QR code elements and some advanced technology game activities. Let the participants feel that your business is advancing with the times and is at the forefront of the times. Using future technologies: Virtual reality, artificial intelligence and smart wearable devices are hot spots in recent years. These elements can be implanted in the activity. For example, once you press the ring, you can give lectures and other small details to the PPT. Let the participants shine and feel that the technology of the future is around them.
Third, to ensure consistency with the theme The theme of the activity is the same, which allows participants to maximize the company, have an impression of the goods they are engaged in, and then think about the business when there is demand. So, how do we ensure that the Shanghai event planning content matches the theme? Repeat the theme repeatedly: If there are some other performances interspersed in the event, the host can repeat the theme of the activity repeatedly to inform the participants of the purpose of the event and the theme of the event. Let the participants have invisible memories and then spontaneously associate the brand when necessary to form a purchase. Add theme elements to the event: If you feel that the theme of the event cannot be highlighted, you can also add the theme element to each link in the activity. For example, if the theme of the event is Chinese culture, then Chinese classical cultural elements, such as Chinese knots, Chinese paintings, Chinese costumes, etc. Can be added to the performer of the event to ensure that the content of the event is consistent with the theme.
Fourth, encourage active participation No matter what kind of activities, only those who are willing to participate can play the role of rendering the atmosphere and attract more interested customers. If the sport is launched, but no one is involved, it will inevitably become deserted. Therefore, more people are not willing to participate in the sport, let alone brand promotion. Therefore, motivating participants to participate actively is also a principle that must be observed in the activity. So, is there any way to stimulate the public to participate actively? Here, the author summarizes some experiences based on actual operations, which can be used for reference in daily work: rewards and incentives: rewards and incentives are better understood, that is The organizers of the event are encouraged to participate by means of gift rewards. As long as the participants participate in the event, they can get a gift. Naturally, more people will be willing to take the initiative.
Jiuzhou planning group, after more than 20 years development with 100,000 successful cases, professionally concentrates on the planning of all kinds events,like launch ceremony, completion ceremony, signing ceremony , foundation stone laying ceremony, opening ceremony and so on.Jiuzhou planning international chain is a high-end transnational planning company.
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