At present, there are three kinds of conferences in the Internet industry. One is the release of new products on the tall, one is Luo Yonghao's stand-up comic dialogue, and the other is Luo Zhenyu's series of speeches by Wen Hao. These three types of publications generally require high activity budgets. If you want to spend a small amount of money to plan a conference with high user satisfaction, it is recommended to optimize in terms of interactivity. The following 5 points are recommended.
1. Site selection is the key to the event
Time, theme, and location are the three elements of the constant activity, which are the most important priority in an event. The choice of venue location as a first step in the implementation is particularly critical, as it determines the tonality of the entire event.
It is recommended to set the city and venue according to the theme. If you are making a serious product launch, you can choose a star hotel in the first-tier city. If you want to make a personalized and interactive conference, it is recommended to choose a venue with a special feature.
2. The sooner the open user participates in the node, the better.
User interaction means an increase in participation, and true user engagement is not only open to participating nodes, but also the sooner the better. In the preparatory stage of the event, the users are involved, planning and discussing activities together, making them feel that they are the masters of the event, let them feel that the success of the event is their own achievements. The sooner users are involved, the more likely they are to be able to spread the activity. The original preparatory work, strictly speaking, is already an activity notice.
3, the user's story is most likely to resonate
In order to enhance the style of the conference, spokespersons or big names are often invited to do event communication or on-site platforms. This is good, but it is relatively weak for companies with low budgets. At this time, the user's emotional experience can be fully utilized. The user's emotions are rich, and if they are used well, they can immediately mobilize their enthusiasm. During the event promotion stage, you can write some user stories for the corresponding user population. Sharing through the user's real story is more emotionally resonating than the online red endorsement.
4, the scene layout of the invasive experience
A quality press conference is not noisy, and it gives the user a sense of ritual. There are more press conferences for users to participate in. There are not many impressions that can be left to them. It is certain that activities that only have stage effects regardless of the on-site user experience must not be remembered. At this time, if you provide some experience zones that are close to the people, you will be more impressed by the customers. E.g:
1 Self-timer area 2 snack area 3 surrounding display area 4H5 test interactive area
5. Progress of community real-time synchronization activities
If you create a user community on the day of the event, it's very easy to get a bad situation. When the number of people on the scene is more than 100, some people will not be able to scan the code due to WeChat restrictions. In addition, users are busy attending activities, and they are not familiar with each other at the scene. After the event, they are also hurriedly left. Therefore, the activity community is very easy to become a dead group. In this case, the following adjustments can be made: when the user recruitment has not started, the publishing community is first created and some key information is pre-set in the group for the user to receive. When a user signs up, they are pulled into the community. Let users know each other in advance, and they can get closer when they meet offline.
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