The Hong Kong Trade Development Council (HKTDC), a statutory body established in 1966, seeks to promote, assist and develop Hong Kong’s trade. In July 2023, the HKTDC brought a mega campaign under the new name Think Business, Think Hong Kong to Bangkok in the post-pandemic era to relaunch Hong Kong’s city branding, highlight Hong Kong’s quality, innovative and creative products, and reinforce Hong Kong’s role as the business hub.Jiuzhou was engaged by HKTDC in mid-May 2023 for public relations, social media, press luncheon management and KOL relations services to provide comprehensive pre-event, event and post-event publicity support.